Abstract

The article examines the main problems of meaningful and effective reforms in the field of physical culture and sports on the way to European integration and directions for the implementation of a new approach to the organization of physical education in territorial communities. The experience of leading countries shows that the involvement of the population in regular physical activity and recreational sports contributes to the economic growth of the country due to increased labor productivity and increased life expectancy. The development of the country as a whole depends on the economic stability and development of the territorial community as a social center. The purpose of our research was to determine the necessity and directions of reforming physical culture and sports in territorial communities. Analysis and generalization of literary and documentary materials, methods of systemic and structural-functional analysis were used in the research. In the course of the study, the main obstacles on the way to reforming the field of physical culture and sports were identified, namely: the large role of the state in the management of sports, the low level of participation of civil society institutions, the lack of actual interaction between the subjects of the sports sphere, the lack of a transparent approach to the issue of distribution and use financial resources coming into the field of physical education and sports. Ways of solving the stated problems from the side of the state for territorial communities have been determined: development of modern, diverse, accessible sports infrastructure in the regions of the country for the use of all strata of the population and organization of training of athletes, holding of sports competitions of national and international levels; stimulation by the state of subjects in the field of sports to provide physical culture and health services to the population; delegating part of the sports management functions to the national sports federations of Ukraine in order to expand their autonomy; stimulating the development of the sports industry through patronage and active use of the public-private partnership program; creation of conditions for the introduction of the "money goes for the service" mechanism in the mass sports and health fitness system at the local level. It is proposed to introduce a model for the development of recreational sports, physical activity and organized sports in territorial communities through community centers and sports clubs.

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