Problems and prospects of development of the tourist market of Poltava region

Abstract

In today's world, recreation and tourism have a greater social value. The development of tourism activities in the region is part of the socio-economic complex, and directly affects sectors such as industry, trade, transport, agriculture and production of consumer goods and is one of the promising areas in the formation of the economy's GDP. It is the existing tourist resources and the main objects of tourist infrastructure that create the need for a detailed study and analysis of their state of use and prospects in tourist activity. The article analyzes the current state of development, problems and prospects of the tourism industry of Poltava region. The subject of the article is the peculiarities of tourism development in Poltava region. The aim is to identify the features, problems and prospects of tourism development in Poltava region. Tasks: identification of features of the market of tourist services of Poltava region and prospects of development of tourist services. General scientific methods are used: analytical, static, descriptive, comparative. The following results were obtained: based on the study, it was found that Poltava region has a strong tourism potential, but also has weaknesses in tourism development. It is proved that Poltava region can offer competitive tourist products in all promising tourist areas and has all the opportunities to successfully enter the tourist market, provided that the existing problems are overcome. Conclusions: it is necessary to increase the level of the main areas of stimulating tourism, which will strengthen the economy, fill the budget, create a strong tourism industry and preserve the historical and cultural heritage.