Problems and Challenges Faced By Franchise Model

Abstract

Abstract: This research report titled "Problems and Challenges faced by Franchise Model" delves into the intricacies of the franchise business model, it is aiming to know the problems and challenges faced by franchisee, to know how franchisee taker tackled problems and challenges, to know which kind of strategy use franchise taker for marketing and improvement. The study employs a descriptive and research design with a focus on individual franchise holders in Ahmedabad, utilizing primary data collection methods such as Google Forms and personal interviews. Secondary data from previous research papers and magazines supplements the analysis. Statistical tools like Microsoft Excel 2021, SPSS, and Google Forms aid in data analysis. Despite constraints like limited time and geographic scope, the study offers valuable insights for stakeholders in the franchise industry. Findings from this research can enhance operational efficiency, inform decision-making, and contribute to sustainable growth within the franchise model. In conclusion, while operating a franchise presents various challenges, strategic focus on areas such as maintaining consistency in quality, investing in training and skill development, and enhancing online presence can greatly contribute to success. Franchisees who prioritize adherence to brand standards, adaptability to local markets, and foster strong relationships with both franchisors and employees stand a better chance of overcoming barriers and thriving in their businesses