Problematic issues of intellectual property rights protection in sports

Abstract

mportant, given the growing commercialization of this area. The article considers the main institutions of intel-lectual property law and current methods of protection of intellectual property rights related to sports. Problematic issues of protection of copyright and related rights by primary and derivative subjects of copyright are analyzed, with potential copyright infringement of other property owners. The peculiarities of the distribution of property rights for different types of broadcasts of sports competitions are considered. Problematic issues of combining several objects of intellectual property law in audiovisual works at the same time, namely objects of patent law, trademarks and trade names, are investigated. Sports photography is considered separately as a special subspecies of copyright, which has its own specifics to improve the quality of the accompanying effect for sports competitions. Emphasis is placed on increasing the number of patent law objects in sports, namely utility models and industrial designs. Attention is paid to the use of objects of patent law in sports activities in other areas of society. Attention is paid to expanding the number of means of individualization of participants in civil turnover, goods and services. This is reflected in the increase in the registration of not only trademarks associated with sports organizations, but also with personal trademarks of athletes. Different types of trademarks that can be used in sports are considered: verbal trademarks, pictorial, combined, sound. The peculiarities of the use of other objects of intellectual property, such as know-how, are considered. It is concluded that the legal approaches to the use and protection of intellectual property rights in the digital age and the formation of these objects as one of the key assets in the activities of sports organizations, which should improve the quality of sports products at all levels.