Probing the E-Commerce market readiness of Bangladesh

Abstract

This research is solely aimed at finding the consumer perspective on the existing e-commerce market of Bangladesh and thereby judge the market readiness to meet the consumer demand. Bangladesh being a developing country needs many infrastructures to develop to build a full proof environment for the E-commerce firms. But still, the organizations involved are trying to engage more and more consumers day by day. Though the extensive use of internet has already opened new windows for the online transaction of economic goods and also there are many improvisations required in several aspects of the industry. The purpose of online shopping is to divert people from traditional market to online market. If the organizations developed in online shopping are more engaged in consumer gaining and retention through extensive provisions of service then and only then the flower of e-commerce will bloom with the fragrance of billions. E-commerce sites of Bangladesh have a great future but if and only if we together can provide the industry the favorite tools for meeting the consumer demands given the government develops business-friendly rules for the e-commerce sites.