Abstract
The development of Internet technology has quietly approached the era of all-media, and brought great changes to people’s life and learning. How to carry out the reading promotion activities of college libraries in the era of all-media has become a problem that library managers need to focus on. . This article starts with the analysis of the reader's reading characteristics in the context of all media, and looks for specific reading promotion strategies in colleges and universities, hoping to promote better future development of the library.
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