Abstract

In connection with the global digital transformation of social institutions, radical changes are taking place in socio-humanitarian knowledge, theory and practice of library work. A qualitatively different socio-cultural and information environment is being created. This transformation causes the development of interdisciplinary processes, the emergence of new approaches to user services, the borrowing of terminology from different scientific spheres, and the development of digital technologies.In this article, library proactivity is considered as a process of interaction with users, in which the library as a system is the initiator of this interaction, anticipates their requests and needs with its actions, and in its highest form does not require the participation of users, but is realized by default, in the background. The formation of a proactive approach to serving library users as one of the fundamental principles of digital transformation of library activities is reflected in the “Strategy for the Development of Librarianship in the Russian Federation for the Period up to 2030”. Reactivity of a library consists in the fact that its actions are a reaction directly to user requests. Proactivity is aimed at improving the efficiency of the library’s activities in the long term. Reactivity is aimed at solving current short-term tasks. Interactivity of the library implies active interaction with users in all formats and types of information services, creating favorable conditions for users to interact with each other and with books.

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