Proactive Personality as a Predictor of Career Adaptability of Creative Industry Employees in Malang City

Abstract

Employees working in the creative industry are expected to have strong soft skills and be able to cope with high work pressure to be successful in their jobs. The industry operates at a rapid pace, requiring employees to adopt unconventional strategies and show initiative to keep up with developments. Failure to effectively manage these challenges may hinder career advancement in the future. The purpose of this study was to examine the role of proactive personality in relation to career adaptability among employees in the visual communication design sub-sector of the creative industries. A quantitative approach was adopted, and measurements were made using two scales: the Career Adapt-Abilities Scale (CAAS), developed by Savickas and Porfeli, and the Proactive Personality Scale (PPS), developed by Bateman and Crant. The data analysis technique used in this study was simple linear regression analysis. Based on the results of the t-test table, it was found that the proactive personality variable had a significance level of 0.329 (p>0.05). In addition, the coefficient of determination (R Square) was found to be 0.009. These results indicated that the independent variable, proactive personality, has a limited ability to explain the variations in the dependent variable, career adaptability, accounting for only 0.9 percent. Thus, it can be concluded that Proactive Personality is not able to predict Career Adaptability.
 Keywords: Career adaptability, Proactive personality, Early career employees