Abstract
Nowadays, scholars exploring the relationship between proactive environmental strategy and firm competitiveness do not focus on the question of whether it pays to be green but rather investigate when, for whom or how it does so. This paper analyzes the links between proactive environmental strategy, technological eco-innovation and firm performance. In particular, it examines the influence of proactive environmental strategy on firm performance and explores this relationship through technological eco-innovation. A research model has been developed and tested using a sample of 292 firms operating in Poland. In order to test the proposed research model and hypotheses, structural equation modeling using partial least squares has been employed. The findings do not confirm that proactive environmental strategy directly affects firm performance. However, the results show the significant mediating role of technological eco-innovation in this relationship. Since the technological eco-innovation reduces environmental impact and improves business performance, this research proves that it simultaneously contributes to environmental and economic pillars of sustainable development.
Highlights
The mitigation of environmental burden caused by the business activity is one of the key challenges in achieving sustainable development
The revealed factors were labeled as planning and organizational practices (P&O-Proactive Environmental Strategy (PES)) and operational practices (O-PES)
The aim of this study has been to explore the relationships between proactive environmental strategy, technological eco-innovation and firm performance
Summary
The mitigation of environmental burden caused by the business activity is one of the key challenges in achieving sustainable development. The previous theoretical and empirical studies analyzing the relation between proactive environmental strategy and firm competitiveness have concentrated on the question whether it pays to be green [1] Nowadays, scholars analyzing this relationship do not focus on the question of whether it pays to be green but rather investigate when, for whom or how it does so [2,3]. The recent studies emphasize that the link between implementation of voluntary environmental practices and firm performance is not direct [4]. This calls for searching the variables that mediate this relationship because sufficient knowledge about such conditions could positively affect organizational competitiveness
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