Proactive and Collaborative Strategies to Boost Customer-Brand Engagement and Experience: A Complexity Theory Approach

Rıfgı Buğra Bağcı, Mertcan Taşçıoğlu

https://doi.org/10.1080/15332861.2024.2350324

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Journal: Journal of Internet Commerce	Publication Date: May 9, 2024
License type: CC BY 4.0

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Proactive and Collaborative Strategies to Boost Customer-Brand Engagement and Experience: A Complexity Theory Approach

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