Abstract
ABSTRACT I examine diversity strategic plans at a large public research university to investigate how whiteness remains pervasive in the institution, even amidst diversity and equity planning. Using critical discourse analysis guided by Feagin’s theory of white racial frame, I interrogate how whiteness persists in university values, policies, and messages within diversity strategic planning, and discuss the consequences for equitable change within the university when the scope of planning is limited by whiteness.
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