Abstract

The era of global trade is a political system based on international rules and agreements that encourage and stabilize economic exchanges between countries. One of the impacts is the demand for a shift in government role to the private sector. The poultry sector plays an important role in providing 65% of the need for animal protein consumption in Indonesia. A product certification body of seed and breeding stock poultry is a tool used in global trade to increase product competitiveness in the global market. By applying standards in trade, it is expected to improve the performance of producers so that they can produce quality products, fair competition in trade, and provide protection to the public and consumers. Unfortunately, the existing seed and livestock certification institutions are still fully initiated by the government. Meanwhile, private participation in establishing a seed and poultry seed product certification body through public-private partnerships (PPPs) is still far from expectations.

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