Private labels of retail chains as a sustainable trade development trend

Abstract

Current trends in the development of retail trade are determined, among other things, by the development of private labels. The decline in consumers’ real incomes, fall in purchasing power, rising inflation rate, and behavior of austerity determined the increase in the share of private labels in the structure of sales volumes. Thus, in the assessment of the entire Russian market, the share of private labels has almost doubled over the past 7 years and amounted to 7.2 %. In some retail chains, the share of private labels reaches 15 % and 2500 SKUs of food and non-food products.