Private label: turning the retail brand threat into your biggest opportunity

Abstract

part 1: understanding the opportunity: 1. private facts 2. private myths 3. private past 4. private present 5. private future. part 2: identifying the opportunity: 6. the s&s x global research report 7. the shopper perspective 8. the brand perspective 9. the retailer perspective 10. the overall perspective. part 3: retailizing the brand opportunity: 11. for every threat there's an opportunity 12. the private principles 13. private principle 1: running the risk and living the reality 14. private principle 2: retailize and be radical 15. private principle 3: tomorrow's global, social and environmental issues are your opportunities today 16. private principle 4: educate, navigate and inspire 17. private principle 5: winning 'mind shelf' is the name of the game 18. private principle 6: innovate, imagineer and involve 19. private principle 7: restore and reinvent the store 20. private principle 8: catalyse your communications and brand from till to tv 21. private principle 9: collaborate and cooperate through co-opetition 22. private principle 10: shopper solutions steal share of wallet. part 4: retailizing the retailer opportunity 23. for every opportunity there's an even bigger opportunity 24. retailer private principles 1 to 5 25. retailer private principles 6 to 10. part 5: conclusions: 26. realizing the opportunity together postscript: privatizing the brand