Abstract
Communication researchers increasingly have a primed and attentive audience in private foundations. Yet most foundations are quite dissimilar to the types of organizations that we as communication scholars know and understand. Here we discuss private foundation funding for applied communication research, including how funding priorities are set, and how potential grantees may position themselves for foundation funds. In doing so, we focus on five norms that characterize American private foundations and their program staff: (1) social betterment, (2) organizational interdependency, (3) personal commitment, (4) future orientation, and (5) external generalizability. How well you and your proposal match up with these norms will affect your success with private foundations.
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