Private art museums and their local creative communities: A case study of Mona

Abstract

This case study is concerned with the arrival and impact of private art museum Mona in Tasmania, examining how the local creative community perceives its impact and how it influences the broader cultural landscape. The museum represents a larger trend where affluent individuals establish prestigious private museums with significant global reach. This study has found Mona to be a highly personal endeavour, providing influential networks in support of the owner's personal and business objectives. It highlights the perception that the museum has had a transformative impact on Tasmania, particularly in adding a sophisticated dimension to the state's cultural visage and a new vibrancy that is thought to resonate strongly with tourists. Previous scholarship has shown that private museums operate in a different context and play by different rules to their public counterparts and this study has shown this to be true in identifying problems with how to govern Mona and the local creative scene trying to negotiate a place within this changing context. Mona has brought credibility to the arts, but set high expectations for the local arts scene, creating entry barriers for young artists and challenging arts institutions with more limited resources.