Abstract
Stock investment mobile application often requires significant personal information disclosure. However, users might be reluctant to provide such information due to privacy. In this study, we conducted a 2 × 2 full factorial experimental design involving 185 participants to investigate this issue. Our results yield interesting findings. Firstly, the presence of a privacy policy positively impacts users' willingness to disclose. Secondly, an easily understandable privacy policy impacts users' willingness to disclose, especially in low privacy policy conditions. Thirdly, the effect of readability on users' willingness to disclose is more pronounced among women than men. Fourthly, trust influences users' willingness to disclose.
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