Abstract
Artificial Intelligence (AI) is becoming a significant technology innovation and presents a great threat and risk of personal privacy information protection, such as big data and machine learning. AI technology enriches the content and increases the tension of users’ information privacy concerns. Hence, this study provides a dynamic process that co-evolution of privacy concerns, business ethics, and technology innovation. In addition, employing an empirical study, our study demonstrates the relationship between privacy concerns and users’ reactions and the role of institutional factors under the AI context. Specifically, privacy concerns have negative effects on users’ reactions (purchase Intention, self-information disclosure, and using facial-recognition intention), and two institutional factors (perceived institutional environment and perceived legal enforcement efficiency) play mediating effects on the relationship between privacy concern and user’s reactions. The research provides a co-evolution perspective to explain the privacy concerns and broadens the privacy research in the new context.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
