Privacy Challenges and Solutions in Big Data Analytics: A Comprehensive Review

Abstract

Abstract: Large data collections with a more intricate and diversified structure are referred to as "big data." These traits are typically associated with more challenges when it comes to storing, analyzing, and applying additional procedures or getting results. The technique of analyzing vast quantities of intricate data to uncover patterns or connections that are concealed is known as "big data analytics." Nonetheless, there is a clear conflict between big data's extensive use and its security and privacy. This paper examines privacy needs in big data, distinguishes between privacy and security, and focuses on privacy and security issues in large data. This study addresses the applications of privacy in business by utilizing established techniques like HybrEx, k-anonymity, T-closeness, and L-diversity. Many privacy-preserving techniques have been created for protection of privacy at various phases of the big data life cycle (such as data generation, storage, and processing). This work aims to explain the issues facing current privacy preservation strategies in big data and to give a comprehensive evaluation of them. This study also introduces new approaches to privacy preservation in big data, such as quick anonymization of massive data streams, identity-based anonymization, differential privacy, privacy preserving big data publishing, and hiding a needle in a haystack. This study discusses big data privacy and security issues in healthcare. A comparative analysis of some contemporary large data privacy approaches is also conducted. A comparative analysis of the latest big data privacy approaches is also conducted.