Privacy and Security Challenges in Online social media: A Case Study Analysis

Abstract

The rapid progress of online social media platforms has fundamentally reshaped how persons connect, communicate, and share information. While these platforms offer incomparable opportunities for worldwide interaction, their exponential development has introduced complex challenges concerning security and privacy. This research investigates into the complex landscape of online social media, addressing the supreme significance of safeguarding user privacy and enhancing security measures. By examining key concepts, theories, and case studies, this study puts light on the subtle balance between users' expectations of privacy and the susceptibilities essential in data collection, profiling, and cyber threats. The research examines -pivotal case studies, such as the Facebook-Cambridge Analytica scandal (2018) and the Twitter hack of 2020, to illustrate the deep implications of privacy breaches and security compromises. Through the synthesis of insights from theoretical frameworks and regulatory responses, this study presents a complete perspective on the relationship between privacy and security, underscoring the need of informed user consent, transparent data governance, and strong security mechanisms. The findings contribute to an enhanced understanding of the complex dynamics within online social media platforms, providing actionable recommendations for cultivating a safer and safer digital environment. As technology continues to advance, this research offers valuable insights for navigating the evolving challenges of the digital age while upholding fundamental principles of user privacy and data protection.