Abstract
This article explores the priority directions for creating successful startup projects, emphasizing the importance of understanding market needs, fostering innovation, and developing a unique value proposition. It highlights the significance of building agile teams and integrating sustainable practices to attract both consumers and investors. Additionally, effective go-to-market strategies are identified as critical for enhancing customer acquisition. Through a mixed-methods approach, including surveys and interviews with entrepreneurs, the study provides actionable insights and a strategic framework for startups aiming to thrive in a competitive landscape. These findings serve as a guide for aspiring entrepreneurs seeking to navigate the startup ecosystem effectively.
Published Version
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