PRIORITIZATION OF HALAL PRODUCT AREAS IN BANGKALAN REGENCY

Abstract

The halal industry is one of the sectors that has the opportunity to be developed alongwith the increasing number of world Muslim populations, especially in Indonesia. Oneof the districts with a majority Muslim population that places halal products as a toppriority is Bangkalan Regency, so it has the potential to develop halal product areas. Thisresearch aims to find out the priority strategy for choosing the location for thedevelopment of halal product areas in Bangkalan Regency. The method used is AnalyticalHierarcy Process (AHP) with Expert Choice 11 analysis tools. The subjects in this study areexperts who know the implementation of halal certification according to Law No. 33 of2014 totaling 6 people. The results of processing research data obtained a ConsistensyRatio (CR) value of 0.05 where this value is less than 0.1, so the pairwise comparison onthe matrix is consistent. The AHP calculation shows that the priority level of alternativelocations for the development of halal product areas is highest in Bangkalan District(0.524), Socah District (0.340), and Tanjung Bumi District (0.136).Keywords: AHP, Halal Product Area, Halal Product, Strategy