Abstract
Due to the importance of information technology (IT) in commerce, investigating the focal points of commerce facilitated by IT is crucial. One of the significant aspects in commerce is export from economic view point. An approach to present export products for audiences is catalogued. We are prioritising the effective elements in export web-based catalogue for international market audiences. Any export company should determine the exportable products. Therefore, the export products should be chosen first, and then are viewed in the proposed web-based catalogue. The aim of this research is to propose a prioritising structure for the effective elements in export via web-based catalogue from the international audiences’ viewpoints. This study has been conducted via 110 questionnaire disseminated among managers of export companies in Mazandaran province, north of Iran, for three product types of agriculture, garden and greenhouse. The related analyses using statistical tests and hypotheses were performed and the catalogue elements prioritisation has been done.
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