Priorities of the Ukraine’s public diplomacy in the early 2020s

Abstract

The purpose of the Ukraine’s public diplomacy, like those of other countries, is led by a strong objective to reach out to foreign publics to secure its national interests. The article contemplates the public diplomacy of Ukraine such as being at the present stage of its further formation, alongside a focus on the main priorities and basic preferences among the scope of activities considered in the various legislative acts and laws. The number of the documents, on the basis of which the norms of the Ukrainian public diplomacy are stationed, are indicated thoroughly. Regarding the foregoing, the aim is to identify the most important areas of the Ukrainian public diplomacy, involving the press, taking into account trends and events in the world that diverse and expand to the future. All over the text, the author assigns high priority to the role of the mass media in its transmission of the essential feedback about the state and the development of the image of Ukraine according to a public thought abroad. With the help of mass media, Ukraine use various instruments of public communication to establish trust between her and more well-off governments in the West. The author points out the need for close cooperation between diplomats and the press during the actual campaigns that vary and the events within the public diplomacy. This resulted in the issue of a research conclusions made by the author, collecting together the ideas that have been made during the investigation. Among the numerous directions set by the MFA of Ukraine and other government intuitions, the main priorities of the public diplomacy in the early 2020ies can be divided into three categories. They are: improving Ukraine’s image abroad; revealing its individuality in the dynamics of cultural transformations; and creating a positive narratives for a public image of Ukraine for the global audience.