Print Magazine's Attributes and Relevancy in the Lens of Filipino K-pop fans in Metro Manila

Abstract

Numerous studies have been carried out to determine how K-pop fans decide to purchase products associated with their idol. However, as has been noted, the rise in sales and demand for print magazines with K-pop idols on the cover has yet to be explained. This study employed a mixed-methods approach to analyze and comprehend what characteristics K-pop fans look for in print magazines and how the Korean wave and their fandom influence their decision to purchase a K-pop magazine or not. The study used 385 K-pop fans as respondents using a purposive sampling technique because the researchers believed that these groups have their own unique decisions and experiences that will influence how they will purchase a specific product. The preferences of Filipino K-pop fans in Metro Manila on the attributes of the print magazine, their behavior as consumers, and its relevance in this digital age are the focus of this research study.