Print And Digital Media: Psychosemantic Analysis Of Students' Attitude To Information

Abstract

The article is devoted to the general problem of the impact of the Internet on the consciousness and behavior of its users. The prospects of conducting a comparative analysis of the influence of information obtained from different sources in order to establish the specificity of the impact of the Internet information itself are theoretically substantiated. The proposed research design is concretized on the issue of students' attitude to information, since the existing attitude acts as a personal determinant of the choice of certain sources. It has been empirically established that information transmitted in different ways has a different degree of students’ trust, among which the print media have the minimum, and the Internet news portals have the maximum. Using the method of semantic differential, significant differences were found in the ideas about the nature of information broadcast by print and digital media. Information from print media is rated by students as more professionally processed. Digital media information, in turn, has great energetic potential, prompting thought and action. The construction of implicit models of information from print and digital media through factor analysis has shown that they are quite similar in structure and content. The main difference is the perception of Internet information by young people as objective, truthful and necessary.