Abstract

The problem of effective human resource management is relevant at all stages of the life cycle of an organization. Every day, HR managers have to deal with difficulties, the solution for which is often not trivial, and sometimes requires the use of modern digital technologies. This article analyzes the basic principles of human resource management proposed by Jeffrey Pfeffer in terms of positive and negative aspects of implementing each principle in practice. The article concludes with recommendations on possible options for such an implementation in the context of digital transformation.

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