PRINCIPLES OF CROSS-MEDIA IN POLITICAL JOURNALISM

Abstract

The article examines the perspectives of cross-media in the field of political journalism and positioning of relevant publications in the modern media. It focuses on the psychological aspects of perception of materials of political journalism by the readership. The basic description of media tools for improving journalistic publications of political content is represented. In the sphere of political information the transition from traditional to the newest forms of information exchange, in which communications, based on technological mechanisms, become the priority. In different countries of the world, the information environment is modified in terms of new technologies, which are gradually moving into the Ukrainian information space. In journalism it is traced factually the transition into cross-media age. In the article, except the general definition of cross media as “the ability to distribute information in convincing, user-friendly and visually understandable form with various communication tools and platforms”, an alternative definition is proposed for a better understanding of this information phenomenon. The need for cross-media research in the field of political journalism is related to the general reformation of the Ukrainian information space into a cross-media version. The results of the study can be used in the form of addendum to journalist lectures in educational institutions, as well as as practical application in the work of young journalists, advertisers and publishers.