Abstract

Local TV programmes in Indonesia have grown rapidly along with the advent of local TV stations. The diversity of content in local TV broadcasting allows for more choices for viewers and these program offers more content variety. However, in order to make local TV programs more competitive with the international programmes, TV producers should be more strategic in developing their content. This study delved into the principles and strategies used by local TV in East Java using constructivist paradigm. Data was obtained through interviews, observation and focus group discussions (FGD). Results showed that local TV programmes can be developed professionally based on seven principles i.e. entertaining, educating, reality, proximity, interactive, youth, and sustainable. Meanwhile, strategy can be developed through creativity, empathetic, fanatism, community, sharing and participation, positioning, branding-color, scheduling, unique actor, local dialect, gifts, research, networking, and ekonomi.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.