Principles and Skills of Product Design to Promote Green Behavior

Abstract

Promoting green behavior through product design is a simple way to reduce human impact on the environment. Based on Design for Sustainable Behavior and Behavior Theory, this study aims to propose design principles and techniques to effectively promote green behavior, and take household appliances as the empirical object of research, and introduce Analytical Hierarchy Process to overcome the problem in multi-criteria decision making of choosing the best design principles and skills under limited resources. The empirical results show that “Design for Green Behavior of Perceived Behavioral Control” is the key to promote energy-saving behavior of household appliances. Relevant designers can consider the weight value of the research results, and effectively design products to promote green behavior.