Abstract
Agile approach and its practices are becoming more and more critical to many organisations in the face of accelerating global competitive pressure and customers' growing demands. While agility promises to bring values to business, organisations are facing a range of challenges in their agile transformation journey. This article aims to examine the principles and practices of Agile techniques in automotive product operations. The results find that Agile implementation helps automotive organisations increase customer satisfaction due to the more emphasis on customer preferences and frequent value delivery. Also, Agile promotes feedback loops, and continuous improvement across multi-layers within the organisation resulted in higher-quality automotive products. The implementation of Agile practices leading to higher productivity and efficiency in automotive operations is another finding. Agile approach and practices transform multifaceted aspects within the automotive organisation in terms of strategy, organizational structure, management methodology, processes, people, and technology, which resulted in the sweeping changes across the agile-based company. The final finding is that existing automotive organisations may face a wide range of challenges in their agile transformation journey. By contrast, it is easier for start-up companies as they begin with the blank page and do not need to obliterate anything.
Highlights
Chard and Douglass (2015) stated that the Agile approach provides a wide range of benefits in product development by encouraging ongoing collaboration among stakeholders and welcome to change; the products are more likely to meet the customer needs as opposed to the traditional approach
Agile can help organisations eliminate waste in the product development stage by prioritising the most critical requirements, which will lead to cost and time reduction
This research aims to explore the Agile principles and practices that may contribute to the considerable achievements in automotive product operations
Summary
According to McDonald (2020) as businesses today seek efficiency in faster time-to-market, customer demand alignment, and team productivity increase, they adopt Agile as the most prominent rule to succeed. Chard and Douglass (2015) stated that the Agile approach provides a wide range of benefits in product development by encouraging ongoing collaboration among stakeholders and welcome to change; the products are more likely to meet the customer needs as opposed to the traditional approach. According to Christopher (as cited in Basu and Wright (2008)) an Agile supply chain has some characteristics such as rapid response needs in terms of volume and variety changes, lead times, and replenish times to fill the goods meet the demand. Linders (n.d) stated that the Agile approach provides some benefits to process improvement, such as enhancing the collaboration between the team and stakeholders and focusing on process deployment rather than process documentation
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