Abstract
ABSTRACT The death of a celebrity. Political platforms aimed at ending a scourge. A medical scandal. All of these events took place in 2016 with opioids as a common thread. Using a qualitative content analysis with articles from The New York Times and Wall Street Journal, we studied the trajectory of how opioids were framed before and after Prince’s death, during the final stretch of the 2016 political campaigns, and at the beginning of a scandal that linked the prescriptions of opioids to a pharmaceutical company. During much of this coverage, users, including Prince, were blamed for fatalities from opioids, though this began to change as doctors and pharmaceutical companies were tied to problems often embedded in economic incentives.
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