Priming with Horizontal Reading Influences the Deployment of Visual Attention During Word Processing1

Abstract

AbstractPrevious studies on parallel processing of words have demonstrated that the orthographic properties of multiple words can be processed simultaneously. However, whether parallel lexical processing (which requires attentional allocation towards a subsequent N + 1 word) is possible has been much debated. We examined this controversy in the Japanese language with the flanker lexical decision task and investigated whether the deployment of attention changed after priming with horizontal reading. Participants allocated to the priming group read short passages written in Japanese before the flanker task. The results showed that the parallel processing of a lexical property was observed after priming, which implicates that reading facilitates the attentional allocation to the right during the processing of a current word. The results suggested that strategies to allocate attention to the right are at work during reading. Furthermore, the current study points to the possibility that word processing during reading can be assessed by combining the priming procedure and flanker lexical decision task.