Priming Production of People's Names

Abstract

Surnames of celebrities that are English words (e.g. “Wood”, “Bush”, “Sleep”) were used to explore the relationship between production of common names and proper names that share the same phonology. No effect of priming of face naming latency was found from a prime task in which a written common name was presented and was read aloud, even when subjects were informed the words that they would read aloud were surnames. Production of common names to complete a sentence did not prime famous-face naming. However, the reaction time required to name a famous face by articulating the surname only was primed by seeing the written full name of the celebrity, whether the surname was read aloud or an occupation decision or a familiarity decision was made. No effect of priming was found if the test task did not require name production. The results are interpreted in terms of the information-processing model of face, name, and word recognition proposed by Valentine, Brédart, Lawson, and Ward (1991). It is concluded that the effect of repetition reflects greater accessibility of lexical output codes resulting from an increase in the weight on links from person identity nodes to the output lexicon. Access to the output lexicon is assumed to be mandatory from written input. Common names access the output lexicon from the word recognition system rather than the person recognition system and therefore do not prime face naming latency.