Priming for individual energy efficiency action crowds out support for national climate change policy

Abstract

The uptake of actions to mitigate climate change at the household level might crowd out subsequent policy at the national level, which is problematic because national policy often has a larger mitigation potential than individual household measures. This study analyses crowding out between the uptake of low-cost actions and the support for national climate change policy in the agricultural sector. In the experimental set-up, survey respondents were primed to think about the implementation of low-cost mitigation practices and subsequently asked to express support for national mitigation policy. The results show a crowding-out effect between individual mitigation measures and support for national policy. Individuals with high levels of worry show a stronger crowding out effect. This study contributes to building understanding of when and why crowding out occurs in order to help frame and communicate future climate change policy.