Priming effects on lexical access and decision processes: A signal-detection analysis

Abstract

Signal-detection methodology was employed to examine the assumption that in a lexical-decision task context effects are primarily the result of post-access processes. Experiment 1, in which prime-relatedness was varied within subjects, found changes in target sensitivity (d′) without corresponding changes in the response criterion. This outcome was interpreted as evidence that prior context facilitates lexical access, whereas post-access contributions remain constant across conditions. When prime-relatedness was varied between subjects in Experiment 2, the lexical-decision task showed differing context effects on access processes as well as on post-access processes. It was concluded that subjects adopt a single response criterion suited to maximize task performance. The particular response criterion adopted is a function of the stimulus set rather than a function of the relationship between prime and target on any single trial. Finally, it was concluded that post-access strategies alone are insufficient to account for context effects obtained when typical lexical-decision-task procedures are used, or to account for the magnitude of the differences obtained between the present experiments.