Abstract
Previous research has identified three fundamentally different attitudes toward Feng Shui: the instrumental view, the spiritual view, and the minimalist view. An experiment was conducted to test the prediction that each of these three attitudes can be activated in people by “priming” them with related concepts. As predicted, priming people with concepts to do with uncertainties and ups and downs in life led them to a higher level of agreement with the instrumental view of Feng Shui. Priming people with concepts of nature and cultural identity led to a higher level of agreement with the spiritual view of Feng Shui. Finally, priming people with concepts to do with school life led to a higher level of agreement with the minimalist view of Feng Shui. We discuss the implications of these findings for business practitioners.
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