Abstract
In this paper, we will present the results of the content analysis that we used when examining the usage of transcription in the Serbian daily newspapers that are published nationally, videlicet in the sections: "Politics", "World" and "Sport". The data was collected from June 21 to June 27, 2021. Textual analysis and quantitative analysis of content were used in the study. Our aim was to determine the frequency of transcription errors in the Serbian press. Anthroponyms from those languages whose transcription is explained in the Orthography Book of Serbian were our unit of observation. In this paper, we introduced a new communicative-linguistic term "transcriptional fallacy" which was also a segment in the analysis. The obtained results tell us that the frequency of transcription errors is on a medium level, which leans more towards a bad than a good grade. Transcription errors are most often made due to an uncritical imitation of the original language's script, although the other two fallacies (modeled an acoustic impression and a wrong language) are also frequent.
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