Prime-time on TV and radio stations

Abstract

At present, technology is developing at an incredible speed, and this has affected television and radio stations. The number of channels for getting information has increased with the arrival of such platforms as Instagram, TikTok, and Telegram. In fact, these social networks have taken most of the audience of young people and quickly gained momentum in different age categories. The advertisers must let people know about their products. One can spend millions of dollars on advertising, but miss a great flow of customers and consider it an unforgivable mistake to launch ads not in primetime, which is called "the best time" for this reason. In the article, the author examines what prime-time is, the characteristics of television prime-time, the characteristics of prime-time of radio stations, identifies the functions of prime-time, the cost of advertising on TV channels, the evolution of prime-time with time and the arrival of new technologies. The author of the article, a well-known practical scientist, director, and theorist of the art of directing, analyzes the problem of prime-time (the best time) on Russian television and radio stations in the framework of a scientific approach. The material of the article, which contains a significant share of novelty, can be used in the educational process in the fields of "TV Journalism" and "Public Relations".