Abstract
ABSTRACT This paper addresses the pricing policies of substitutable fresh food products under different market structures. By considering the quality changes of fresh products over time, these paper models a situation wherein substitutable fresh products are sold and the seller makes decisions regarding the times to markdown prices and offer discount rates. Furthermore, the standard and two-level evolution algorithms are adopted to solve numerical cases that involve different market structures. Based on the profit function of each product, the optimal solutions for different market structures – monopoly and monopolistic competition – are derived.
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