Pricing Objectives in British Manufacturing Industry

Abstract

THIS paper is concerned with the pricing and profit objectives of 728 British manufacturing firms.1 It reports findings about the incidence of their principal and subordinate goals, the multiplicity of pricing aims, flexibility in pricing priorities, the relative importance of different time horizons in profit-making and the prevalence of motivation for profit maximization.2 A general finding is that pricing and profit objectives vary to a greater extent and more systematically with firm size than with numbers of competitors.