PRICING IN THE STRUCTURE OF THE MECHANISM OF FUNCTIONING OF THE MARKET FOR ORGANIC AGRICULTURAL PRODUCTS

Abstract

Introduction. Despite the obvious expansion of production of organic agricultural products, the main regulatory elements of this market do not bring the expected effect from the functioning of its entities, which leads to an extremely slow pace in the formation of the domestic market for organic agricultural products. In this regard, a fairly significant regulatory market tool is the pricing system, which, under appropriate conditions, will develop an effective market for organic agricultural products, which ultimately will lead to the optimal solution of the social and environmental problems of the agricultural sector of our state. Methods. A number of general theoretical methods of scientific cognition have been applied, in particular, monographic, system and structural, abstract and logical, factor and correlation analysis, economic and mathematical modelling and others. Results. A number of factors of influence on this process were identified on the basis of the study and substantiation of a number of features of market pricing in the structure of the functioning mechanism of the market for organic agricultural products, highlighting those characteristic exclusively for the studied area. It is proved that the combined influence of certain factors contributes to its multi-level reflection in the process of pricing in the market of organic agricultural products. Some restrictions on the establishment of an equilibrium price on the market of organic agricultural products are determined in connection with the specificity of its model, which indicate the possibility of forming theoretical structures for achieving an equilibrium state mainly in the short term. At the same time, the given situation does not provide full self-regulation of the market under study due to the influence of various kinds of bifurcation manifestations, making it necessary to implement state support based on the consideration of institutional instrumental content. Discussion. The study of the features of market pricing in the structure of the functioning mechanism of the market for organic agricultural products will allow, taking into account the system of basic moral and ethical norms and rules that determine the principles of economic interaction of business entities and the formation of legal support, timely identify and optimally solve the environmental, social and economic problems of agricultural sectors of our country, thereby ensuring rational environmental management, the balanced development of the agricultural sphere and improving people's health. It can be reasonably argued that the process of pricing in the organic agricultural market is ensured, in the main, with significant changes in the system of state regulation of this process, which further shapes the direction of scientific research in this regard. Keywords: pricing, market, organic agricultural products, features, factors, tools, transportation, marketing.