Abstract
Pricing decisions and online channel selection strategies are playing an increasingly important role in e‐commerce. In this paper, we consider two different types of dual‐channel supply chain sales models, namely, an online direct + online distribution sales model consisting of an online direct sales channel and online distribution sales channel and an online direct + delegation sales model consisting of an online direct sales channel and an online delegation sales channel. By introducing the customer sensitive coefficient and block chain technology into these dual‐channel supply chain sales models, we analyzed pricing decisions and online channel selection strategies in dual‐channel supply chains in terms of the adoption and nonadoption of block chain technology. In the two different dual‐channel sales models, the results showed that (1) without block chain technology, retail prices increase when the manufacturer’s unit retail cost increases; (2) with block chain technology, retail prices are higher than those of sales models that do not adopt block chain technology; and (3) with block chain technology, the manufacturer should choose the online direct + delegation sales model to sell its products.
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