Abstract

In a dual-channel supply chain with hunger marketing, we study pricing and quality information disclosure decisions of the members when the information can be disclosed jointly, by the manufacturer or by the retailer. For each case, we also conduct sensitivity analysis to investigate the effects of the product compatibility with network sales and the information disclosure cost. The results show that hunger marketing strategy will improve the cost performance ratio and total demand of products, so as to improve the profit of manufacturers and supply chain. In addition, compared with the decentralized decision-making mode, the centralized decision-making mode helps supply chain to obtain more profit and disclose more quality information.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.