Price Factors in Men's Ready-to-Wear Clothing

Abstract

Pre-War Period.-Prior to the war the bulk of men's ready-to-wear clothing sold in America was retailed at from $15 to $25. An investigation made in 1911 disclosed that about 6292 per cent of men's ready-to-wear clothing was sold at $15 to $20 retail; about 25 per cent of men's ready-to-wear clothing was sold at $25 to $35; about 10 per cent was sold below $15; and about 21 per cent was sold above $35. This investigation excluded such men's clothing as is made by custom tailors or sold by agencies representing madeto-measure houses. The investigation covered only ready-to-wear clothing sold by retailers throughout the country, and represented probably 85 per cent of all the men's clothing consumed in the United States. The demand being so diversified, running the gamut of so large a range of prices, permitted the utilization of all raw mate-