Abstract

The spokes model of nonlocalized spatial competition provides a new analytical tool for dierentiated oligopoly and a representation of spatial monopolistic competition. An increase in the number of …rms leads to lower equilibrium prices when consumers have relatively high product valuations, but, surprisingly, to higher equilibrium prices for in- termediate consumer valuations. New entry alters consumer and social welfare through price, market expansion, and matching eects. With free entry, the market may pro- vide too many or too few varieties from a social welfare perspective, and the equilibrium price remains above marginal cost even when the number of …rms is arbitrarily large.

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