Abstract
Different agricultural production and operation entities face the same market risks. Since there is a huge gap in market risk prevention ability between agricultural market operation entities, the gap of risk prevention effect is huge. Using statistical analysis and comparative analysis methods, this paper analyzed characteristics and influencing factors of agricultural market risks and pointed out characteristics of agricultural market and special characteristics of agricultural production and operation entities in Hubei Province. Based on SWOT analysis on market risk prevention ability of agricultural production and operation entities in Hubei Province, it came up with three recommendations, including upgrading agricultural production and operation entities, enlarging the production and operation scale, and strengthening the ability of balancing the market demand and supply and bargaining power and pricing power.
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