Prevention and counter measure of iron deficiency anemia social campaign design for teen girls

Abstract

Anemia is a condition in which the body lacks red blood cells. This condition can affect anyone; however, women are more vulnerable to experience it. The period of growth requires an adequate intake of iron for physical development, especially when experiencing puberty teenage girls experience menarche which increases the body’s intake of iron. One in three young women in Indonesia is prone to anemia. Unfortunately, although the results of the questionnaire stated that many people already knew the term, there were still many young women who only knew the symptoms. Therefore, young women who do not know the dangers and effects of anemia consider it trivial and do not prevent anemia. This can be ascertained through the program that has been held by the government. The results of the program stated that only 2% of young women who received blood tablets consume them. “Sekar” is a social campaign focused on the prevention of anemia. It is designed to communicate in a way that resonates with the needs and interest of teen girls. To do so, the campaign talks about achievement and the future. Visually, the campaign shows the potential of teen girls as a seed that will bloom, where anemia is a limit to productivity in achieving a bright future.