Abstract
Prevalence of Third-Party Data Tracking by US Hospital Websites
Highlights
Web tracking occurs when third parties collect, store, and share information related to a website visitor’s activity.[1]
We characterized data tracking on US hospital websites to understand potential patient privacy risks
Three categories of US hospitals were included in this study (Table): the largest for-profit hospitals and the largest nonprofit and governmental hospitals according to the 2019 American Hospital Association annual survey and the 20 best hospitals according to the US News & World Report (USNWR) 2020-2021 Best Hospitals Honor Roll
Summary
Web tracking occurs when third parties collect, store, and share information related to a website visitor’s activity.[1]. We characterized data tracking on US hospital websites to understand potential patient privacy risks
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