Presidential Agenda-Setting of Traditional and Nontraditional News Media

Abstract

The president’s ability to influence the news agenda is central to the study of American politics. Although there is a large literature that examines presidential agenda-setting vis-à-vis traditional news sources, such as newspapers or broadcast television networks, there is little research that explores the effects of presidential agenda leadership of nontraditional media whether online or cable television. This study remedies this state of affairs by examining the relationship between the president’s daily agenda and traditional and nontraditional daily news agendas. I argue that although the president should find similar space on all news for topics he raises in his speeches, nontraditional sources are more likely to cover other stories that reference the president. Analysis of 748 stories on the presidency for 63 days in early 2012 from 7 traditional, cable, and online news sources provides support for my argument, with cable news providing the most presidential news coverage. I conclude with some implications about what my findings mean for presidential leadership of nontraditional media.